Crazy Dog T-Shirts
Crazy Dog T-Shirts is an e-commerce apparel brand known for its humorous, nostalgic and pop-culture-inspired graphic tees.
Project Scope:
Visual Identity
Brand Guidelines
Print/Web Graphics
Package Design
Merchandise
Creative Direction
Before
After
A fresh brand identity for the #1 T-Shirt company on the internet.
I created a new visual hierarchy for Crazy Dog T-Shirts that gave the brand a clearer, more consistent identity. Working closely with Crazy Dog’s CEO and owner, Bill Kingston, I developed the branding and comprehensive brand guidelines, then carried that system across marketing collateral, e-commerce graphics and merchandise design. This cohesive approach strengthened brand recognition and helped Crazy Dog grow into the #1 T-shirt company on the internet.
E-Commerce Graphics
Strong web and e-commerce graphics make it easier for customers to explore, connect and shop. BCS creates polished, on-brand visuals for websites, online storefronts, product launches and promotions—helping businesses showcase their products clearly, enhance the customer experience and drive sales.
Marketing Campaigns
Great marketing brings strong visuals and clear messaging together. BCS creates compelling graphics and on-brand copy for campaigns, advertisements, social media, email and print—helping businesses communicate their value, connect with customers and inspire action.
