The Genesee Brewing Company
Founded in Rochester in 1878, The Genesee Brewing Company has built a proud legacy around quality, craftsmanship and community. With generations of brewing experience behind every beer, Genesee continues to honor its rich history and traditions while creating timeless favorites for today’s drinkers.
Project Scope:
Apparel Graphics
Merchandise
Creative Direction
Apparel and Merch for New York’s Oldest Brewery.
The Genesee Brewery is a customer of Crazy Dog T-Shirts and for the past 9 years, I have helped bring the history and tradition of Genesee Brewing Company to life through officially licensed apparel and merchandise, translating Genny’s iconic branding and Rochester heritage into authentic, retail-ready designs.
Genny “Logo Puzzle” &
Merch Design.
Over the years, I have designed a wide range of merchandise for Genesee’s retail store and its parent company, FIFCO USA, including apparel, stickers and even a fun 11" × 16", 200-piece puzzle featuring memorable slogans and iconic imagery celebrating the history of New York’s oldest brewery.
The Cutting Room Floor.
Unfortunately, not every idea makes it into production. Logistical challenges, at times, have a way of derailing some of my favorite ideas. The Cutting Room Floor is a collection of unused concepts, alternate directions and personal favorites that never saw the light of day—but were simply too good to leave behind.
