StudioCanal
STUDIOCANAL is one of Europe’s leading film and television studios, producing and distributing acclaimed entertainment to audiences around the world. Its extensive catalog includes iconic films, celebrated franchises and internationally recognized characters.
Project Scope:
Creative Direction
Apparel Graphics
Package Design
Merchandise
Giving Iconic Films a Screen Printed Makeover.
As Creative Director for Crazy Dog T-Shirts, I had the opportunity to lead the creative development of officially licensed apparel and merchandise for iconic STUDIOCANAL properties, including Evil Dead, Evil Dead 2: Dead by Dawn, and Terminator 2: Judgement Day. I established the visual direction, guided concept development and oversaw design execution and production to ensure each collection honored the original films while feeling fresh, cohesive, on-brand and ready for retail. I worked closely with Born to License to get these to market.
Artwork was created by the insanely talented art department of Crazy Dog T-Shirts; Sally George, Emma Fagan, Tim Smith and freelancer Alex Pawlicki.
Evil Dead/Evil Dead 2
For Evil Dead and Evil Dead II: Dead by Dawn, I led the creative direction of officially licensed apparel and merchandise, guiding concepts from initial development through final production. Each collection captured the films’ distinctive blend of horror, dark humor and cult appeal while delivering a cohesive, retail-ready product line. The artwork shown was created in-house at Crazy Dog T-Shirts by Sally Peck, Emma Fagan, Tim Smith, and Alex Pawlicki. The shirts were printed in-house at Crazy Dog T-Shirts.
Terminator 2: Judgement Day
For Terminator 2: Judgment Day, I helped shape a bold visual approach inspired by the film’s industrial grit, futuristic technology and unforgettable characters. The result was a range of merchandise that felt unmistakably T2 while bringing a fresh perspective to its iconic imagery. The artwork shown was created in house at Crazy Dog T-Shirts by Sally Peck, Emma Fagan, Tim Smith, and Alex Pawlicki. The shirts were printed in-house at Crazy Dog T-Shirts.
